It looks as though the majority of prices for sorted items will go up  by an average of 5% (exact prices aren’t yet published) but standard rate stamp prices will be increased by a much higher percentage.

To minimise these increases Royal Mail will be introducing a number of discounted postal services for Mailing Houses like pass on to our clients.

Here’s some of what Royal Mail has already told us:-

We are introducing an unsorted option for our Advertising Mail™ product – suitable for smaller mailings which don’t qualify for sortation discounts.

There is also a new machine readable large letter format within Advertising Mail™, with the option for polywrap – good for catalogues and large format mailings.

We are also introducing a packet format within Advertising Mail™ to help you optimise return on investment (ROI) on your creative direct mail. Typical price increases for Advertising Mail™ are below 5% for letters, with some as low as 1%. Large letter increases are mostly between 4% and 7%.

You can see from this that Royal is looking for mailing packs to become more machinable and address data to be more accurate so please talk to us about how best to acheive this.

Watch this space for further developments.

Cambertown Managing Director Terry Sorfleet said, “We’ve dealt with Royal Mail for 25 years and they have delivered millions of letters and parcels for our mailing and mail order clients during this period, so it only seemed fitting that Postman Pat should be here celebrating with us…… it’s a shame we had to eat him!”

Terry, who founded the company, said that “The last 25 years have been a great deal of fun and I’m extremely thankful to the customers and staff who have supported Cambertown over the last 25 years, and I’m really looking forward to the next 25″.